As we approach the last "shopping weekend" before the holidays, I am reminded of all those late Christmas Eve's spent trying to decipher toy assembly instructions, find all of the parts including the one that rolled under the couch and constantly comparing the stages of assembly with the photograph on the box.
I thought of this when a client contacted me recently to discuss a potential software purchase. Including the installation transition, training and long-term commitment, the purchase was really a very significant potential transaction for the practice. By obtaining not just the promotional literature but all of the sales documents, including the "fine print", my client was able to forward the material for my review. Our discussion regarding the contractual commitment on the purchase, training and service, the extent of the warranty and disclaimers, and the specifics of the licensing agreement allowed the client to make a much more informed business decision.
While we could not obtain the assembly instructions before purchasing the toys, which would have made some holiday gift decisions and some Christmas Eves much better, the smart dental professional can and should have their attorney review all of the information before the purchase.
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